Since 1997, Alterna Professional Haircare has pushed the boundaries of product development creating groundbreaking formulas and unsurpassed product performance that sets the industry standard for the finest luxury hair care products in the world.
Renowned for the concept of Enzymetherapy® along with its groundbreaking formulations and unsurpassed product performance. Forward thinking, trend savvy and a step ahead of ever-evolving technology, Alterna is an independent beauty company dedicated to ensuring the success of professional stylists worldwide.
If you looking for Alterna product, Images Main Street in Richmond is your complete source.
Discover nature's gift for healthy hair, Hemp with Organics!
Hemp seed oil is the plant kingdom's richest source of vital hair care nutrients responsible for strong, healthy keratin formation. And not to be confused with its distant cousin, marijuana, hemp is drug-free.
When delivered to the hair with Alterna's enzymetherapy® complex, hemp seed oil's concentration of essential fatty acids is in a perfect 3:1 ratio, the ratio already found in our hair and scalp and the ratio which our body can most readily absorb. When used on a regular basis, Alterna's hemp-based products make a dramatic difference in the look, feel and behavior of any hair type.
Alterna's total well being hair care line, LIFE, combines the latest advances in Western technology with age-old eastern wisdom.
Alterna Life Curls
Alterna Life Curls contains the patent-pending LIFE Elasto-Complex, which delivers optimal conditioning and manageability to naturally curly hair. Revives dry, stressed and damaged hair to smooth and seal frayed cuticles, improve elasticity and strengthen strands to combat humidity and frizz.
Alterna Life Volumizing
Alterna Life Volumizing products provide weightless thickening agents that define, hold and protect hair's volume all day, while maintaining its radiant shine and smooth texture. LIFE combines Alterna's exclusive enzymetherapy® complex with a unique blend of traditional Eastern extracts for extraordinary volume and body.
Alterna Life Restore
Alterna Life Restore, a line of LIFE products targeted specifically for clients with thinning hair, is the first comprehensive scalp and follicle treatment designed to promote fuller, healthier-looking hair.
Restore combines scientifically advanced active ingredients with established eastern medicinal extracts. Ingredients such as Gingko Biloba and Guarana work simultaneously with advanced actives like Threonine/Phosphate activated CDK2 and OCD to effectively target hair loss on a cellular level.
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